Big Law Alumni Challenging the Status Quo
We are, for the most part, Big Law alumni (from national/international firms in Toronto/New York City) who are redefining the traditional legal model.
We do not believe in a one-size-fits-all approach when it comes to billing, how we provide services, or anything else for that matter. Our goal is to customize our clients' experience ensuring that they only pay for services that they want and in a manner that makes sense for them.
Value-Based Pricing and Alternative Fee Arrangements
What does this actually mean?
Only Pay For What You Need
Our clients only pay for quality legal advice and top notch service. They do not pay for fancy downtown offices, expensive artwork on the walls, a box at the Air Canada Center, or a giant marketing budget. Most importantly, though, they do not pay us to train an army of inexperienced junior associates.
Experience Custom Services
We understand that achieving our clients’ desired results is a prerequisite to being a successful law firm – but that alone is not enough.
We aim to always meet or exceed our clients' expectations when it comes to service. We know that we cannot accomplish this without first knowing what those expectations are (e.g. location of meetings, expected reply time for emails and calls, expected frequency of updates, etc.). Given that every client has a unique expectation, instead of assuming that we know what our clients' expect, we simply ask them. For us, transparency is key.
Our Amazing Little Black Book
If a problem is not within one of our areas of expertise, we have a trusted network of specialists to whom we refer our clients.
High Quality Legal Services Closer To You
Our office is conveniently located near highways 401, 403, and the QEW. We chose this location to be accessible to the abundant number of businesses based outside of downtown Toronto that are looking for an alternative to a downtown law firm.